# Positioning Fix

> Make the value of your product clear to the right buyer.

Category: Strategy · Status: draft · Price: free (MIT) · Output: Copy and structure

It reviews your homepage against the buyer you want, then rewrites the headline, offer and proof order so a stranger understands what you do in five seconds. You get the before and after with the reasoning.

## Use it when
- Homepages that describe features instead of outcomes.
- Products that changed who they sell to.

## Do not use it for
- Naming or full brand identity.
- Visual design of the page.

## Input
Website and target customer

## What it produces
A sharper headline, offer, and proof hierarchy.

- Three headline options with the reasoning behind each.
- A reordered page outline that leads with proof.
- A short list of claims to cut.

## What it needs
Nothing extra. Uses Claude Code or Codex.

Bring your own API keys. Ekos never asks for, receives or stores them.

## Install and run
1. Get the skill: `git clone https://github.com/Ekos-Labs/skills.git`, then use `skills/positioning-fix`. Or read it directly: https://raw.githubusercontent.com/Ekos-Labs/skills/main/skills/positioning-fix/SKILL.md
2. Copy the folder into your agent's skills directory (Claude Code: `~/.claude/skills/`, Codex: `~/.agents/skills/`), or tell your agent:

```text
Read https://raw.githubusercontent.com/Ekos-Labs/skills/main/skills/positioning-fix/SKILL.md and use it for this task. Ask me before using any paid API.
```

Install guide: https://www.ekoslabs.com/skills/install.md

## Links
- Human page: https://www.ekoslabs.com/skills/positioning-fix
- Source: https://github.com/Ekos-Labs/skills/tree/main/skills/positioning-fix
- All skills: https://www.ekoslabs.com/skills/llms.txt
- Machine-readable catalog: https://www.ekoslabs.com/skills/catalog.json