# Customer Map

> Find the real buyer, their job, and the alternatives in their head.

Category: Research · Status: draft · Price: free (MIT) · Output: Sourced brief

It reads what you sell, looks at how people talk about the problem in public, and turns that into a sourced customer profile with three segments to test first. Every claim keeps its source, and guesses are labelled as guesses.

## Use it when
- Founders writing their first real positioning.
- Teams about to start outbound or ads.

## Do not use it for
- Statistically valid surveys.
- Markets with almost no public conversation.

## Input
Your website or product description

## What it produces
A sourced customer profile and three segments to test.

- The job buyers hire you for, in their words.
- Three segments ranked by how easy they are to reach.
- A source list for every claim.

## What it needs
Nothing extra. Optional: Firecrawl API for deeper page reading.

Bring your own API keys. Ekos never asks for, receives or stores them.

## Install and run
1. Get the skill: `git clone https://github.com/Ekos-Labs/skills.git`, then use `skills/customer-map`. Or read it directly: https://raw.githubusercontent.com/Ekos-Labs/skills/main/skills/customer-map/SKILL.md
2. Copy the folder into your agent's skills directory (Claude Code: `~/.claude/skills/`, Codex: `~/.agents/skills/`), or tell your agent:

```text
Read https://raw.githubusercontent.com/Ekos-Labs/skills/main/skills/customer-map/SKILL.md and use it for this task. Ask me before using any paid API.
```

Install guide: https://www.ekoslabs.com/skills/install.md

## Links
- Human page: https://www.ekoslabs.com/skills/customer-map
- Source: https://github.com/Ekos-Labs/skills/tree/main/skills/customer-map
- All skills: https://www.ekoslabs.com/skills/llms.txt
- Machine-readable catalog: https://www.ekoslabs.com/skills/catalog.json