# Competitor Ads Intelligence

> See the angles competitors run on Meta, then design original ads worth testing.

Category: Research · Status: draft · Price: free (MIT) · Output: Ad intelligence brief

It finds and verifies relevant competitor Pages, reviews a dated sample of their active Facebook and Instagram ads, and maps the hooks, offers, formats and calls to action you can actually observe. Then it turns those patterns into original test briefs for your own buyer. It does not pretend that a long-running ad is profitable or copy a rival's creative.

## Use it when
- Teams planning their first Meta ads.
- Marketers refreshing creative in a crowded category.

## Do not use it for
- Estimating competitors' ROAS or spend.
- Automated worldwide commercial-ad API coverage.
- Copying a rival's ad verbatim.

## Input
Your offer, target buyer, country and competitor names or Pages

## What it produces
A sourced competitor ad scan and three to five original test angles.

- Verified competitor Pages and a dated active-ad sample.
- The observed hooks, offers and formats, with source IDs.
- Original ad concepts and a first test order, without invented performance claims.

## What it needs
For API research: your own Meta Developer account and Ad Library access token; ordinary commercial ads are covered for EU/UK delivery. Elsewhere, use the public Ad Library manually. Python 3 is needed for the optional read-only API helper.

Bring your own API keys. Ekos never asks for, receives or stores them.

## Install and run
1. Get the skill: `git clone https://github.com/Ekos-Labs/skills.git`, then use `skills/competitor-ads-intelligence`. Or read it directly: https://raw.githubusercontent.com/Ekos-Labs/skills/main/skills/competitor-ads-intelligence/SKILL.md
2. Copy the folder into your agent's skills directory (Claude Code: `~/.claude/skills/`, Codex: `~/.agents/skills/`), or tell your agent:

```text
Read https://raw.githubusercontent.com/Ekos-Labs/skills/main/skills/competitor-ads-intelligence/SKILL.md and use it for this task. Ask me before using any paid API.
```

Install guide: https://www.ekoslabs.com/skills/install.md

## Links
- Human page: https://www.ekoslabs.com/skills/competitor-ads-intelligence
- Source: https://github.com/Ekos-Labs/skills/tree/main/skills/competitor-ads-intelligence
- All skills: https://www.ekoslabs.com/skills/llms.txt
- Machine-readable catalog: https://www.ekoslabs.com/skills/catalog.json